Electronic Commerce
€ 102,90
Substituído por 9781305867819
Informação do Produto
| ISBN | 9781285425436 |
|---|---|
| Editora | Cengage Learning, Inc |
| Publishing Date | 07/05/2014 |
| Preço (iva excl.) | € 97,08 |
| Imposto | € 5,82 |
| Preço (iva inc.) | € 102,90 |
| Disponibilidade | 1 unidade em armazém externo |
Descrição do Produto
Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.