Electronic Commerce
€ 131,90
Informação do Produto
| ISBN | 9781305867819 |
|---|---|
| Editora | Cengage Learning, Inc |
| Publishing Date | 26/02/2016 |
| Preço (iva excl.) | € 124,43 |
| Imposto | € 7,47 |
| Preço (iva inc.) | € 131,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today’s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.