Consumer Behaviour and Analytics
€71.90
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Product Information
| ISBN | 9781032388342 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Price (excl. tax) | €67.83 |
| Tax | €4.07 |
| Price (incl. tax) | €71.90 |
| Availability | 2 units in external warehouse |
Product Description
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.