Competing Against Luck : The Story of Innovation and Customer Choice
€26.90
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Product Information
| ISBN | 9780062435613 |
|---|---|
| Publisher | HarperCollins Publishers Inc |
| Price (excl. tax) | €25.38 |
| Tax | €1.52 |
| Price (incl. tax) | €26.90 |
| Availability | 10 units in external warehouse |
Product Description
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow?