International Marketing
€119.90
Product Information
| ISBN | 9798823322683 |
|---|---|
| Publisher | Cognella, Inc |
| Price (excl. tax) | €113.11 |
| Tax | €6.79 |
| Price (incl. tax) | €119.90 |
| Availability | Unavailable |
Product Description
Introduces students to scholarship and insight that are critical for the success of modern international marketers and business professionals. This second edition features new topical discussions on the digital disruption of industry, artificial intelligence, and perspectives on global governance.