Living Brands

€18.90


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Product Information

ISBN9788686245458
PublisherKomshe
Price (excl. tax)€17.83
Tax€1.07
Price (incl. tax)€18.90
Availability2 units in external warehouse

Product Description

Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. This is a book that will make you think about brands a little differently