Advertising Impact and Controlling in Content Marketing
€79.90
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Product Information
| ISBN | 9783658405502 |
|---|---|
| Publisher | Springer Fachmedien Wiesbaden |
| Price (excl. tax) | €75.38 |
| Tax | €4.52 |
| Price (incl. tax) | €79.90 |
| Availability | 1 unit in external warehouse |
Product Description
Content marketing is now a firmly established discipline in online marketing. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms.