Green Branding

€79.90


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Product Information

ISBN9783658360597
PublisherSpringer Fachmedien Wiesbaden
Price (excl. tax)€75.38
Tax€4.52
Price (incl. tax)€79.90
Availability1 unit in external warehouse

Product Description

The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises.