Marketing Tourism and Hospitality
€60.90
Product Information
| ISBN | 9783031659829 |
|---|---|
| Publisher | Springer International Publishing AG |
| Price (excl. tax) | €57.45 |
| Tax | €3.45 |
| Price (incl. tax) | €60.90 |
| Availability | Unavailable |
Product Description
Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, responsible tourism marketing, and digital and social media marketing.