Marketing Tourism and Hospitality
€59.90
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Product Information
| ISBN | 9783031659829 |
|---|---|
| Publisher | Springer International Publishing AG |
| Price (excl. tax) | €56.51 |
| Tax | €3.39 |
| Price (incl. tax) | €59.90 |
| Availability | 2 units in external warehouse |
Product Description
Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, responsible tourism marketing, and digital and social media marketing.