Designing Luxury Brands
€92.90
Product Information
| ISBN | 9783031540929 |
|---|---|
| Publisher | Springer International Publishing AG |
| Price (excl. tax) | €87.64 |
| Tax | €5.26 |
| Price (incl. tax) | €92.90 |
| Availability | Unavailable |
Product Description
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.