Commodity Branding
€59.90
Shipping in 4/5 days
Product Information
| ISBN | 9783031299681 |
|---|---|
| Publisher | Springer International Publishing AG |
| Price (excl. tax) | €56.51 |
| Tax | €3.39 |
| Price (incl. tax) | €59.90 |
| Availability | 2 units in external warehouse |
Product Description
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.