Integrated Marketing Communications
€72.90
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Product Information
| ISBN | 9783030764159 |
|---|---|
| Publisher | Springer Nature Switzerland AG |
| Price (excl. tax) | €68.77 |
| Tax | €4.13 |
| Price (incl. tax) | €72.90 |
| Availability | 2 units in external warehouse |
Product Description
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.