Beyond Business Analytics
€119.90
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Product Information
| ISBN | 9783030437206 |
|---|---|
| Publisher | Springer Nature Switzerland AG |
| Price (excl. tax) | €113.11 |
| Tax | €6.79 |
| Price (incl. tax) | €119.90 |
| Availability | 1 unit in external warehouse |
Product Description
This book explores the role that data analysis plays in the managerial decision-making process. The author presents the notion of "beyond analytics," which proposes that through data collection managers evaluate patterns in business processes through models of cognitive representation, framing and modeling, and knowledge creation in businesses.