The Fundamentals of Creative Advertising
€37.90
Available for sending in 4/5 days
Product Information
| ISBN | 9782940411566 |
|---|---|
| Publisher | Bloomsbury Publishing PLC |
| Price (excl. tax) | €35.75 |
| Tax | €2.15 |
| Price (incl. tax) | €37.90 |
| Availability | 1 unit in external warehouse |
Product Description
Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.