An Analysis of Leon Festinger's A Theory of Cognitive Dissonance
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Product Information
| ISBN | 9781912127818 |
|---|---|
| Publisher | Macat International Limited |
| Price (excl. tax) | €9.34 |
| Tax | €0.56 |
| Price (incl. tax) | €9.90 |
| Availability | 5 units in external warehouse |
Product Description
Why do we attempt to justify decisions that are clearly irrational? The answer lies in “cognitive dissonance,” the feeling of mental discomfort we experience when we hold two contradictory beliefs at the same time.