Marketing Communications
€163.90
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Product Information
| ISBN | 9781861521965 |
|---|---|
| Publisher | Cengage Learning EMEA |
| Price (excl. tax) | €154.62 |
| Tax | €9.28 |
| Price (incl. tax) | €163.90 |
| Availability | 4 units in external warehouse |
Product Description
Provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, this book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains.