The Economist: Marketing for Growth
€19.90
Product Information
| ISBN | 9781846689055 |
|---|---|
| Publisher | Profile Books Ltd |
| Price (excl. tax) | €18.77 |
| Tax | €1.13 |
| Price (incl. tax) | €19.90 |
| Availability | Unavailable |
Product Description
Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. This guide shows how the marketing function within a business can and should become its most important driver of growth.