Consumer Nationalism in China

€127.90


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Product Information

ISBN9781839982859
PublisherAnthem Press
Price (excl. tax)€120.66
Tax€7.24
Price (incl. tax)€127.90
Availability2 units in external warehouse

Product Description

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.