The Impact of Digitalization on Current Marketing Strategies
€127.90
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Product Information
| ISBN | 9781837536870 |
|---|---|
| Publisher | Emerald Publishing Limited |
| Price (excl. tax) | €120.66 |
| Tax | €7.24 |
| Price (incl. tax) | €127.90 |
| Availability | 1 unit in external warehouse |
Product Description
Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.