New Approaches to Creating a Culture of Innovation
€26.90
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Product Information
| ISBN | 9781836084570 |
|---|---|
| Publisher | Emerald Publishing Limited |
| Price (excl. tax) | €25.38 |
| Tax | €1.52 |
| Price (incl. tax) | €26.90 |
| Availability | 2 units in external warehouse |
Product Description
Recent studies have shown that innovation is seen as key to achieving organic growth and building brand value within a company. Drawing on extensive market research, business gurus Fons Trompenaars and Peter Woolliams outline effective innovation strategies for companies of all sizes.