Marketing Intelligence, Part A
€127.90
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Product Information
| ISBN | 9781835494196 |
|---|---|
| Publisher | Emerald Publishing Limited |
| Price (excl. tax) | €120.66 |
| Tax | €7.24 |
| Price (incl. tax) | €127.90 |
| Availability | 1 unit in external warehouse |
Product Description
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.