Market Grooming

€135.90


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Product Information

ISBN9781835490020
PublisherEmerald Publishing Limited
Price (excl. tax)€128.21
Tax€7.69
Price (incl. tax)€135.90
Availability1 unit in external warehouse

Product Description

Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.