Market Grooming
€135.90
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Product Information
| ISBN | 9781835490020 |
|---|---|
| Publisher | Emerald Publishing Limited |
| Price (excl. tax) | €128.21 |
| Tax | €7.69 |
| Price (incl. tax) | €135.90 |
| Availability | 1 unit in external warehouse |
Product Description
Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.