Customer Experience Management in the Caribbean
€151.90
Shipping in 4/5 days
Product Information
| ISBN | 9781800626775 |
|---|---|
| Publisher | CABI Publishing |
| Price (excl. tax) | €143.30 |
| Tax | €8.60 |
| Price (incl. tax) | €151.90 |
| Availability | 3 units in external warehouse |
Product Description
In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.