Tourism Marketing in East and Southeast Asia
€164.90
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Product Information
| ISBN | 9781800622142 |
|---|---|
| Publisher | CABI Publishing |
| Price (excl. tax) | €155.57 |
| Tax | €9.33 |
| Price (incl. tax) | €164.90 |
| Availability | 1 unit in external warehouse |
Product Description
This book explores the marketing approaches, techniques and tools used by various countries in the Southeast Asia region both collectively and individually to manage their tourism offerings and position them in the global tourism market, includes chapters on China, Indonesia, Japan, Korea, Macao, Mongolia, Myanmar, Vietnam.