Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
€421.90
Product Information
| ISBN | 9781799819479 |
|---|---|
| Publisher | Business Science Reference |
| Price (excl. tax) | €398.02 |
| Tax | €23.88 |
| Price (incl. tax) | €421.90 |
| Availability | Unavailable |
Product Description
Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.