From Categories to Categorization
€136.90
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Product Information
| ISBN | 9781787142398 |
|---|---|
| Publisher | Emerald Publishing Limited |
| Price (excl. tax) | €129.15 |
| Tax | €7.75 |
| Price (incl. tax) | €136.90 |
| Availability | 1 unit in external warehouse |
Product Description
This volume brings together some of the world’s leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.