The Anatomy of Humbug
€23.90
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Product Information
| ISBN | 9781784621926 |
|---|---|
| Publisher | Troubador Publishing |
| Price (excl. tax) | €22.55 |
| Tax | €1.35 |
| Price (incl. tax) | €23.90 |
| Availability | Unavailable |
Product Description
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?