Strategic Sport Communication

€149.90


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Product Information

ISBN9781718221475
PublisherHuman Kinetics Publishers
Price (excl. tax)€141.42
Tax€8.48
Price (incl. tax)€149.90
Availability2 units in external warehouse

Product Description

Strategic Sport Communication, Fourth Edition, presents the Strategic Sport Communication Model (SSCM) and details the main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems.