The Brand Benefits Playbook
€35.90
Product Information
| ISBN | 9781637745038 |
|---|---|
| Publisher | BenBella Books |
| Price (excl. tax) | €33.87 |
| Tax | €2.03 |
| Price (incl. tax) | €35.90 |
| Availability | Unavailable |
Product Description
Today’s customers want brands, not products. In The Brand Benefits Playbook, two of the world’s leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace.