Global Business Strategy

€50.90


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Product Information

ISBN9781637420423
PublisherBusiness Expert Press
Price (excl. tax)€48.02
Tax€2.88
Price (incl. tax)€50.90
Availability4 units in external warehouse

Product Description

Looks at the opportunities and risks associated with staking out a global competitive presence, and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.