A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
€28.90
Shipping in 4/5 days
Product Information
| ISBN | 9781631577611 |
|---|---|
| Publisher | Business Expert Press |
| Price (excl. tax) | €27.26 |
| Tax | €1.64 |
| Price (incl. tax) | €28.90 |
| Availability | 1 unit in external warehouse |
Product Description
Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.