Principles of Marketing for a Digital Age
€84.90
Replaced by 9781036201098
Product Information
| ISBN | 9781529779790 |
|---|---|
| Publisher | SAGE Publications Ltd |
| Price (excl. tax) | €80.09 |
| Tax | €4.81 |
| Price (incl. tax) | €84.90 |
| Availability | Unavailable |
Product Description
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.