Strategic Management in the Media
€73.90
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Product Information
| ISBN | 9781529773699 |
|---|---|
| Publisher | SAGE Publications Ltd |
| Price (excl. tax) | €69.72 |
| Tax | €4.18 |
| Price (incl. tax) | €73.90 |
| Availability | 2 units in external warehouse |
Product Description
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.