Applied Marketing Analytics Using R
€84.90
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Product Information
| ISBN | 9781529768725 |
|---|---|
| Publisher | SAGE Publications Ltd |
| Price (excl. tax) | €80.09 |
| Tax | €4.81 |
| Price (incl. tax) | €84.90 |
| Availability | 6 units in external warehouse |
Product Description
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.