Applied Marketing Analytics Using R
€76.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781529768725 |
|---|---|
| Publisher | SAGE Publications Ltd |
| Price (excl. tax) | €72.55 |
| Tax | €4.35 |
| Price (incl. tax) | €76.90 |
| Availability | 3 units in external warehouse |
Product Description
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.