Global Marketing and Advertising
€111.90
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Product Information
| ISBN | 9781529732504 |
|---|---|
| Publisher | SAGE Publications Ltd |
| Price (excl. tax) | €105.57 |
| Tax | €6.33 |
| Price (incl. tax) | €111.90 |
| Availability | 4 units in external warehouse |
Product Description
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.