Consumer Behaviour
€100.90
Product Information
| ISBN | 9781529730838 |
|---|---|
| Publisher | SAGE Publications Ltd |
| Price (excl. tax) | €95.19 |
| Tax | €5.71 |
| Price (incl. tax) | €100.90 |
| Availability | Unavailable |
Product Description
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.