Marketing Management
€89.90
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Product Information
| ISBN | 9781529624243 |
|---|---|
| Publisher | SAGE Publications Ltd |
| Price (excl. tax) | €84.81 |
| Tax | €5.09 |
| Price (incl. tax) | €89.90 |
| Availability | 8 units in external warehouse |
Product Description
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.