Marketing Management
€81.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781529624243 |
|---|---|
| Publisher | SAGE Publications Ltd |
| Price (excl. tax) | €77.26 |
| Tax | €4.64 |
| Price (incl. tax) | €81.90 |
| Availability | 2 units in external warehouse |
Product Description
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.