Brand Management
€87.90
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Product Information
| ISBN | 9781529616972 |
|---|---|
| Publisher | SAGE Publications Ltd |
| Price (excl. tax) | €82.92 |
| Tax | €4.98 |
| Price (incl. tax) | €87.90 |
| Availability | 4 units in external warehouse |
Product Description
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.