Brand Management
€79.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781529616972 |
|---|---|
| Publisher | SAGE Publications Ltd |
| Price (excl. tax) | €75.38 |
| Tax | €4.52 |
| Price (incl. tax) | €79.90 |
| Availability | 2 units in external warehouse |
Product Description
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.