Marketing Science Fictions
€112.90
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Product Information
| ISBN | 9781529233360 |
|---|---|
| Publisher | Bristol University Press |
| Price (excl. tax) | €106.51 |
| Tax | €6.39 |
| Price (incl. tax) | €112.90 |
| Availability | 1 unit in external warehouse |
Product Description
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.