Strategic Social Marketing
€101.90
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Product Information
| ISBN | 9781526446046 |
|---|---|
| Publisher | SAGE Publications Ltd |
| Price (excl. tax) | €96.13 |
| Tax | €5.77 |
| Price (incl. tax) | €101.90 |
| Availability | 2 units in external warehouse |
Product Description
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.