Sensory Marketing
€76.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781526423252 |
|---|---|
| Publisher | SAGE Publications Ltd |
| Price (excl. tax) | €72.55 |
| Tax | €4.35 |
| Price (incl. tax) | €76.90 |
| Availability | 2 units in external warehouse |
Product Description
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.