The Making of a Status Symbol
€31.90
Available for sending in 4/5 days
Product Information
| ISBN | 9781526188410 |
|---|---|
| Publisher | Manchester University Press |
| Price (excl. tax) | €30.09 |
| Tax | €1.81 |
| Price (incl. tax) | €31.90 |
| Availability | 9 units in external warehouse |
Product Description
This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .