International Marketing
€101.90
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Product Information
| ISBN | 9781506389226 |
|---|---|
| Publisher | SAGE Publications Inc |
| Price (excl. tax) | €96.13 |
| Tax | €5.77 |
| Price (incl. tax) | €101.90 |
| Availability | 1 unit in external warehouse |
Product Description
Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.