Basic and Advanced Focus Groups
€106.90
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Product Information
| ISBN | 9781506327112 |
|---|---|
| Publisher | SAGE Publications Inc |
| Price (excl. tax) | €100.85 |
| Tax | €6.05 |
| Price (incl. tax) | €106.90 |
| Availability | 3 units in external warehouse |
Product Description
Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.