Market Research and Analysis
€86.90
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Product Information
| ISBN | 9781501522888 |
|---|---|
| Publisher | De Gruyter |
| Price (excl. tax) | €81.98 |
| Tax | €4.92 |
| Price (incl. tax) | €86.90 |
| Availability | 3 units in external warehouse |
Product Description
A comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. This book guides readers on conducting market research, developing and testing hypotheses, and solving business challenges.