Philosophy of Marketing

€1,496.90


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Product Information

ISBN9781446274910
PublisherSAGE Publications Ltd
Price (excl. tax)€1,412.17
Tax€84.73
Price (incl. tax)€1,496.90
Availability1 unit in external warehouse

Product Description

This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.